沐浴乳市場在歐洲是已到了成熟的階段.新產品的推出也接續不斷,並增進市場成長.但新產品通常是舊有品牌的系列延伸.而非全新獨立產品.最近的新產品概念趨勢,大多偏向”綠色”及”美麗”這兩個主題做產品設計發展!本篇將就歐洲沐浴乳市場做概略分析與統計,並接下來會陸續發表各國(德國/法國/義大利/英國)的細部解析文章,以及香型流行趨勢等分享,敬請期待!!
Despite this quite matured sector ,the European shower market is characterised by a mainly positive development generated from new
launches. But manufacturers are currently wary of launching entirely new brands and completely new shower gel products are rare.
Most new products are brand extensions. The interest for „green“ and „beauty“ products caused a further segmentation of this market and led to further growth.
